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Know Your Rugs

Perfection in Every Thread

Know Your Rug

Perfection in Every Thread

Hand-Tufted Rugs

Hand-tufted rugs marry artisan control with modern efficiency. Using a pneumatic tufting gun, craftsmen shoot loops of wool or silk through a cotton canvas, tracing the design freehand before latex and cloth backing lock the pile in place. The method delivers generous texture, crisp graphics, and shorter lead times - perfect when budgets or schedules rule out the months required for hand-knotting. Expect a plush feel, vivid colors, and custom shapes without compromising on Sova’s commitment to quality.

Tufting Gun Technique

Yarn is “painted” into a stretched canvas with a handheld gun, allowing swift translation of artwork into plush loops or cut pile.

Canvas Foundation

A sturdy cotton primary cloth acts as the grid, ensuring design accuracy while keeping weight manageable.

Materials

Premium New Zealand wool or silk blends yield a velvety touch and saturated, light-fast hues.

Speed Advantage

A 6 × 9 ft rug can be tufted in days, not months - ideal for tight project timelines.

Cost Efficiency

Fewer labour hours translate to price points roughly 40 tot 60 % below comparable hand-knotted pieces.

Design Freedom

Oversized motifs, gradients, and irregular silhouettes are easily executed without pattern repeats.

Pile Sculpting

Carving, high-low shearing, and beveling create dimensional relief that amps up visual drama.

Backing & Latex

Natural-latex adhesive secures yarn, then a cotton or felt secondary backing adds stability and floor grip.

Shape Versatility

Circles, waves, or custom outlines are cut post-tufting, allowing statement pieces that fit unique floor plans.

Weight & Thickness

Dense pile (12 to 18 mm) gives a luxurious underfoot cushion without the heft of a full hand-knot.

Longevity

With proper latex curing and edge binding, a hand-tufted rug can perform 8–15 years in residential use.

Maintenance

Vacuum weekly, avoid beater bars, and schedule a professional clean every 18 to 24 months to keep the pile springy.

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Certification Certification
Independent verification of the highest sustainability standards.
Certification Certification
Independent verification of the highest sustainability standards.
Certification Certification
Independent verification of the highest sustainability standards.
Certification Certification
Independent verification of the highest sustainability standards.
Certification Certification
Independent verification of the highest sustainability standards.