Sustainability
Sustainability in Every Thread
Sustainability, Woven In
At Sova, sustainability isn’t an initiative — it’s a philosophy. From the first sketch to the final knot, we approach every rug with care for what it’s made of, how it’s made, and who it’s made for. Our materials are natural and non-toxic, our processes are slow and intentional, and our partners share our commitment to ethical craftsmanship.
Designers today are shaping more than just interiors — you’re shaping how people live, feel, and connect with the spaces around them. That’s why we believe the beauty of a rug should go beyond the surface. With every piece, we offer a quieter kind of luxury — one that honors heritage, supports artisans, and respects the environment.
By choosing Sova, you’re not only curating timeless aesthetics — you’re supporting a design practice that’s more conscious, more responsible, and made to endure. Together, we can create beautiful spaces with lasting meaning.
Natural Materials, No Compromise
We use high-quality, renewable materials like wool, silk, and cotton — free from harmful synthetics or chemical finishes. Our dyes are AZO-free and low-impact, preserving indoor air quality and reducing environmental harm.
Ethical Craftsmanship
Our rugs are hand-knotted by skilled artisans who work in safe, dignified conditions. We partner with weaving communities where craftsmanship is generational and fair pay is standard, not optional.
Conscious Production
We produce only what’s needed — no overstock, no wasteful inventory. Our made-to-order model ensures every rug is created with purpose, reducing excess and honoring resources from start to finish.
Maintaining Global Standards
